In home services, the primary friction point is lack of visibility. The design strategy focused on creating a "Control Center" for homeowners.
Unified Dashboard — Instead of digging through emails, users see a high-level view of their "Home Health"—upcoming services, past invoices, and urgent repairs.
Service Transparency — We utilized a status-tracking UI (e.g., "Scheduled," "In-Progress," "Completed") to reduce customer anxiety and inbound support tickets.
Personalized Property Profiles — The architecture allows for multi-property management, where each home has its own database record of appliances, paint codes, and maintenance history.
The interface was designed to build trust through radical transparency—mirroring the "Clinical Trust" model used in biotech.
Dynamic Request Portal — We replaced generic "Contact Us" forms with a Conditional Service Matrix. Users select a category (e.g., HVAC), which dynamically pulls relevant fields, ensuring technicians have accurate data before arrival.
Status-Driven Dashboards — Inspired by high-end delivery apps, the UI uses visual progress bars ("Scheduled" → "En Route" → "Completed") to manage customer expectations.
Asset-Specific Cards — Every major home system is represented by a "Digital Twin" card, storing specific manuals and warranty info, making the platform an indispensable asset for the homeowner.
The Homepoint CRM proves that for service-based businesses, internal efficiency is the ultimate customer experience. By leveraging the Softr + Airtable stack, we built a platform that scales through operational automation and radical transparency for the homeowner.
Customer Retention
Lead Conversion
Data Accuracy
e53 Fulfillment
E53 Fulfillment is a specialized 3PL provider focused on precision and speed. The challenge was to create a digital presence that moved beyond a brochure site to act as a Trust Engine for high-volume D2C brands. I engineered a solution in Framer that emphasizes radical transparency and shipping speed, positioning E53 as a technology-first logistics partner.
