In the 3PL industry, brand trust is the most valuable currency.
Modern Reliability: We moved away from "traditional trucking" aesthetics toward a Tech-Forward Visual Language, using clean grids and high-contrast typography to signal precision.
Efficiency-First Navigation: The site architecture was streamlined to address the two primary user intents: "What are your capabilities?" and "Get a quote immediately".
Visual Weight: We utilized large-scale imagery and structured layouts to give the digital presence a sense of physical scale, mirroring E53’s actual warehouse capacity.
For a corporate site, the "Product" is the service. We focused on making the path to a consultation as short as possible.
The Conversion-Centric UI
Global Call-to-Action (CTA): The "Get a Quote" trigger was strategically placed in the persistent header and high-intent sections to capture leads the moment trust is established.
Transparent Pricing: Why wait for the big o
Capability Matrix: We replaced long text blocks with a Feature-Benefit Grid, allowing brand owners to scan for critical 3PL services like same-day shipping and inventory management at a glance.
Social Proof & Authority: Strategic placement of partnership logos and service guarantees act as "Trust Badges," essential for B2B decision-making.
The E53 Fulfillment project demonstrates that for B2B logistics, design is a proxy for operational competence. By leveraging Framer to create a fast, modern, and authoritative corporate site, we created a platform that effectively captures and converts high-value D2C brands.
Lead Capture
Mobile Bounce Rate
Coming Soon!
Audited existing interfaces, defined design principles, and built a library of reusable components. The system improved design consistency, accelerated product launches, and enhanced team collaboration.
